FAWORI PRESENTATION IN KAZAKHSTAN: A NEW STAGE IN THE DEVELOPMENT OF THE ALINA GROUP
On February 21, 2025, the official presentation of the Fawori brand, the world leader in paint and varnish products, took place in Almaty. The brand became a part of the largest Kazakhstan manufacturer and distributor of construction and finishing materials, the Alina Group. This event marked a new stage in the company’s development and the expansion of its market opportunities.
Fawori is a global brand of paints and varnishes with a wide range of solutions for interior and exterior work. The quality, durability and adaptability of Fawori products make them highly-demanded among professionals.
In 2024, the Fawori brand became a part of the Alina Group’s portfolio, the largest Kazakhstan manufacturer and distributor of construction and finishing materials. This is a significant event for the market that opens up new opportunities for construction companies, construction industry professionals and all Kazakhstan citizens.
Exclusive venuen and scale of the event
The presentation took place in the unique yurt of the Oi-Qaragai Resort, listed in the Guinness Book of Records. More than 50 guests, including partners, dealers, representatives of the construction industry and colleagues from Türkiye, witnessed the grand event. During the day, participants had an opportunity to get familiar with innovative objets d’art created using Fawori paints, as well as with professional stands which presented the latest developments of the brand.
Master class and practical experience
One of the key highlights of the event was a master class on Fawori products. Experts from Türkiye not only presented the materials, but also answered the guests’ professional questions about the properties of the products and distribution opportunities. The participants were able to personally test the paints, evaluate their quality and try to independently apply the coatings. At the end of the event, the guests witnessed a bright show with drummers, creating a special atmosphere of celebration “Color changes everything.”
It is worth reminding that in 2024, Alina Group became a part of the global giant Nippon Paint, which strengthened the company’s position in the market and opened access to advanced technologies and international experience.
The Fawori presentation in Kazakhstan has become a landmark event, confirming the brand’s commitment to high quality standards and innovation. The consolidation with Alina Group opens up new horizons for the professional market, providing access to modern paint and varnish materials and world-class technologies.
Please visit our websites for more relevant information:
www.fawori.kz and www.alina.kz
